Focus on Primary

The focus of e is for enterprise is mainly on fun, with the use of interactive game play to engage the children's interest, encouraging them to regard the concept of running a business and being enterprising as a realistic career option.

Biz e-Town is a virtual town square full of businesses created by your young entrepreneurs. Children get involved in enterprise by engaging with their very own business, thinking about everything from what kind of business they will run to what their competitors are up to.

Biz e-Town helps achieve enterprise in primary education in the following ways:

  • It engages children's enterprising nature from an early age.
  • It stimulates children's thinking about business.
  • It fosters a sense of ownership in their business and their decisions.
  • It provides games and activities which are related to their business but draw upon cross curricular objectives.
  • It gives children opportunities to be enterprising.
  • It builds a continuous programme of activities so that children engage with the notion of business and enterprising behaviour at each year group in Key Stages 1 and 2.
  1. Create a visual character (avatar) for yourself. screenshot 1
  2. Choose a location in a town square, then a shop front from a number of pre-built options. screenshot 2
  3. Choose a business type from a pre-populated list and design a logo for your business. screenshot 3
  4. Undertake 'enterprising' activities that evolve through the years within Key Stage 1 and 2, supporting the curriculum. screenshot 4

We save everything the children create during their enterprise activities within their personal online enterprise portfolio.